Everything You Need to Know About the Importance of Graphic Design in Marketing
The graphic design work and imagery you put out into the world are important elements of your marketing efforts. They reflect the voice and personality of your business, along with your written content. Images are powerful, and they can make a strong, immediate impression. In this blog, we’ll cover the importance of graphic design in marketing – and how to use it to your advantage!
The Importance of Graphic Design in Marketing
Compelling visuals are a tried and true method of impacting your marketing efforts. Imagery can catch the attention of new prospects who might not notice your brand otherwise. And visuals aren’t just a way to get peoples’ attention. They can also convey a lot about your brand’s personality, without even saying a word.
Graphic design is like the “fingerprint” of your brand identity. With specific, high-quality design, your customers and clients will recognize your visuals anywhere. Never underestimate the power of images when it comes to brand recognition. When you think of an established brand, you’re more than likely to think of a logo or an advertisement.
Let’s take a look at what makes for effective, memorable graphic design!
More Clarity, Less Clutter
Have you ever received a business card with unnecessary information on it? Or seen a flyer that was a little too crowded with visuals? These design tactics can leave bad first impressions, and those impressions can last. It should never be difficult for the viewer to find the information they’re looking for.
Whether it’s about a new sale going on this week, exciting news that you want to share, or essential contact information, your visuals should clearly represent the message you want to get across. Aesthetics are important! But the message that’s visually communicated is just as important, if not more so.
Think about some of your favorite brands. What is their personality? How do they reflect it in their colors and fonts? At some point, they made a careful decision to go with that particular aesthetic – and then committed to it for the long haul.
Consistency is a key factor in building and maintaining a dedicated following. Being consistent in your design makes your brand more recognizable. A consistent, unique, and attractive design should catch the eye of your target audience – and keep them coming back for more!
When you scroll through your Twitter, Facebook, or Instagram, you’ll notice the brands you follow are quick to stand out. Every one of their images follows special brand guidelines created by the company. This blog from Hubspot has some great resources to help you create your company’s brand guidelines!
Creativity is Key
Although aesthetics aren’t everything, they’re still a top priority. You need appealing, memorable, and distinctive images to direct attention to your brand. That’s easier said than done.
It can be difficult to come up with your own creative, professional-grade designs. If you’re struggling, consider using templates or looking at others’ designs for inspiration. That said, always make your own tweaks to the templates to fit your brand and your message! You NEVER want to make an exact copy of someone else’s design.
Make sure the communication stays clear and consistent throughout your designs. Creativity is key, but don’t let your creativity get ahead of you! Striking the right balance is what creative problem-solving is all about.
One good way to go about this is to create multiple thumbnail designs before choosing a final piece. Have other members of your team look at these designs. Let them give you feedback on the aesthetics and the message, then revise as needed.
The importance of graphic design in marketing comes down to one word: communication. Visuals are so easy for the brain to process, grabbing a viewer’s attention right off the bat. Graphic design communicates more than just words or ideas to your audience – it’s an impression.
Even simple design elements like font and color make a huge difference. They can portray emotion, personality, and messaging. Think about the graphics you’re making and what they say about your brand. What’s the connection to your product or service? What are you trying to say?
Don’t ever be afraid to revise. Sometimes brands change their persona. They may feel that their imagery doesn’t fit their brand’s personality anymore. What do they do? They revise!
You see major companies do this all the time. Brands like Pepsi and Fanta are great examples of brands that have made many changes over the years.
A great way to see how your brand is doing is to measure your brand awareness. If your graphics aren’t performing as well as you’d like, maybe it’s time to change things up! You could rethink your current campaign to match a newer audience you’ve gathered. Or you could rework your logo because it doesn’t quite fit the right message or look.
Whatever the case, never hold back from revising where you think it’s needed.
Don’t Underestimate the Importance of Graphic Design in Marketing!
Whether in a blog, a social media post, or any other time your brand interacts with the public, good design is worth a thousand words. A customer’s connection to a brand often starts with a visually appealing design strategy.
Make sure your graphic design is representing the best of what you have to offer. If you need a hand creating images people will love, reach out to us at Heartbrain Marketing! We’d love to hear from you, and are always happy to discuss design consulting services!