Google My Business Optimization Best Practices If you’ve recently decided to log into your Google My Business profile (or Google Business Profile as it is now being called – I will use them interchangeably here) and you noticed that the newer Profile Strength label is not green, you’re not alone. Read more…
YouTube Optimization for Small Business SEO Doesn’t Have to be Scary There’s no doubt that YouTube is a powerful platform to grow awareness for your business through education, entertainment, and fun promotions. However, if you’re running a small business it can be intimidating to get started on any video Read more…
Drive Meaningful Engagement with These Four Email Marketing Campaigns Email is a powerful marketing tool. It’s not about composing one perfect email that makes all the difference – it’s a matter of strategy. This means creating a coordinated, automated series of targeted email messages that are all tied to Read more…
5 Key Resources for Creating a Customer Journey Map In order to help your customers, you need to understand them. That’s easier said than done. It goes beyond attentive service and customer feedback. It’s about studying your customers’ experience, analyzing it every step of the way. These Read more…
Developing Your Brand Guidelines There are multiple ways to approach how to develop brand guidelines and your journey to increase brand awareness. You could focus on the basics, or really break down every part of your brand. For now, to keep things manageable for those just starting out, we Read more…
Simple Methods to Increase Your Email Subscribers’ Conversion Rates A wiser person than me once said: “A business cannot survive on email subscribers alone”. Any email marketer knows that building an email list of loyal subscribers can be a difficult task. However, an even bigger challenge can be Read more…
Social Engagement Strategies That Build Relationships From the way we access information to the way we share experiences with our friends and family, the world is rapidly changing towards a digital interface. Included in this is the way that businesses advertise themselves. A television commercial is still a Read more…
Create Visually Stunning Videos with What You Have Consider the last time you watched a video online. It was probably today and it wasn’t even your first video of the day. According to a study by PROMO, 44% of individuals watched five or more videos online. Marketers are Read more…
Engage Your Followers with These Social Media Post Ideas The world of social media is extremely competitive. Anyone can make an account, write, and share posts. Due to this, no matter who you are, there are a ton of accounts out there who look just like yours. What Read more…
Search Engine Optimization (SEO), at a very high level, is the process of finding the best way for search engines to find and index your content. This makes it much easier for people searching for your topic to find you. With the help of a WordPress SEO plugin, you can Read more…