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best practices

Bears are discussing how to develop brand guidelines
Branding

How to Develop Brand Guidelines and Where to Start

Developing Your Brand Guidelines   There are multiple ways to approach how to develop brand guidelines and your journey to increase brand awareness. You could focus on the basics, or really break down every part of your brand. For now, to keep things manageable for those just starting out, we Read more…

By Lexi Grabas, 7 months7 months ago
tips for how to turn subscribers into customers
Email Marketing

How to Turn Email Subscribers Into Loyal Customers

  Simple Methods to Increase Your Email Subscribers’ Conversion Rates   A wiser person than me once said: “A business cannot survive on email subscribers alone”. Any email marketer knows that building an email list of loyal subscribers can be a difficult task. However, an even bigger challenge can be Read more…

By Brianna Coykendall, 2 years1 year ago
social media
Content Marketing

Is Anyone Out There? Tips for Increased Social Engagement

Social Engagement Strategies That Build Relationships     From the way we access information to the way we share experiences with our friends and family, the world is rapidly changing towards a digital interface. Included in this is the way that businesses advertise themselves. A television commercial is still a Read more…

By Kelsie Collins, 2 years1 year ago
video marketing best practices
Content Marketing

The Secret Life of Successful Video Marketing

Create Visually Stunning Videos with What You Have   Consider the last time you watched a video online. It was probably today and it wasn’t even your first video of the day.   According to a study by PROMO, 44% of individuals watched five or more videos online. Marketers are Read more…

By Nick Klotz, 2 years2 years ago
posting to social media
Content Marketing

How to Share Content Your Followers Care About

Engage Your Followers with These Social Media Post Ideas   The world of social media is extremely competitive. Anyone can make an account, write, and share posts. Due to this, no matter who you are, there are a ton of accounts out there who look just like yours.   What Read more…

By Kelsie Collins, 2 years2 years ago
wordpress SEO plugin
Content Marketing

What Can a WordPress SEO Plugin Do for You?

Search Engine Optimization (SEO), at a very high level, is the process of finding the best way for search engines to find and index your content. This makes it much easier for people searching for your topic to find you. With the help of a WordPress SEO plugin, you can Read more…

By Kelsie Collins, 2 years2 years ago
create impressive landing pages by including your personality
Conversion Rate Optimization

An Impressive Landing Page Is Key to Customer Acquisition

Businesses continue to move their operations online where they are selling their products (and services) with the click of a button. However, competition on eCommerce platforms is becoming fierce, and only the savvy organizations will be able to compete effectively. A well thought out landing page is the magical door Read more…

By Brianna Coykendall, 2 years10 months ago
this marketing bear is thinking about the importance of social media marketing
Email Marketing

Best Email Subject Lines – Strategies and Tips

Creating the Best Email Subject Lines for Your Business   Email – we depend on it for quick and easy communication between ourselves, between businesses, between clients, customers, etc. As digital marketers, we also rely on the capabilities of email marketing automation to make our jobs easier, which is why it’s Read more…

By HBM Team, 3 years10 months ago
PPC Management Tips for Beginners
Advertising

PPC Management: 5 Tips for Beginners

5 tips for beginners to successfully managing your PPC campaigns.

By Chelsea Demastrie, 3 years3 years ago
digital content marketing - where to start?
Content Marketing

Digital Content Marketing: How to Start Creating Content Today

By Nancy Deol, 3 years3 years ago

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