Google My Business Optimization Best Practices If you’ve recently decided to log into your Google My Business profile (or Google Business Profile as it is now being called – I will use them interchangeably here) and you noticed that the newer Profile Strength label is not green, you’re not alone. Read more…
5 Key Resources for Creating a Customer Journey Map In order to help your customers, you need to understand them. That’s easier said than done. It goes beyond attentive service and customer feedback. It’s about studying your customers’ experience, analyzing it every step of the way. These Read more…
Developing Your Brand Guidelines There are multiple ways to approach how to develop brand guidelines and your journey to increase brand awareness. You could focus on the basics, or really break down every part of your brand. For now, to keep things manageable for those just starting out, we Read more…
Simple Methods to Increase Your Email Subscribers’ Conversion Rates A wiser person than me once said: “A business cannot survive on email subscribers alone”. Any email marketer knows that building an email list of loyal subscribers can be a difficult task. However, an even bigger challenge can be Read more…
Create Visually Stunning Videos with What You Have Consider the last time you watched a video online. It was probably today and it wasn’t even your first video of the day. According to a study by PROMO, 44% of individuals watched five or more videos online. Marketers are Read more…
This Free Google Tool – Google Data Studio – is Elevating Reporting The Google Marketing Platform is the name for the tools Google provides to users and search engine marketing specialists. Parts of it include Google Analytics, Ads, Optimize, and Google Data Studio. Through these tools, users can Read more…
Time is Marketers Single Greatest Challenge with Content, or is it? If you were to ask any content or communications marketer what their biggest challenge is, I would bet they say time. Is the obsession with the clock just about seconds ticking by? Definitely not, and I’ll tell you Read more…
Avoid Link Building Services That Do More Harm than Good Once upon a time, Google determined the domain authority of websites by using the number of links the website accrued. If your website had links pointing to it from a number of other websites, you had a high domain Read more…
The Keyword Research Process Can Be Optimized But First – A Short Introduction to Keyword Research If there is one fact that every digital marketer agrees with, it is the importance of keyword research in an SEO strategy. Omitting keyword research is like going mountain climbing in the Alps Read more…
5 tips for beginners to successfully managing your PPC campaigns.