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marketing wisdom

tips for how to turn subscribers into customers
Email Marketing

How to Turn Email Subscribers Into Loyal Customers

  Simple Methods to Increase Your Email Subscribers’ Conversion Rates   A wiser person than me once said: “A business cannot survive on email subscribers alone”. Any email marketer knows that building an email list of loyal subscribers can be a difficult task. However, an even bigger challenge can be Read more…

By Brianna Coykendall, 5 months1 month ago
social media
Content Marketing

Is Anyone Out There? Tips for Increased Social Engagement

Social Engagement Strategies That Build Relationships     From the way we access information to the way we share experiences with our friends and family, the world is rapidly changing towards a digital interface. Included in this is the way that businesses advertise themselves. A television commercial is still a Read more…

By Kelsie Collins, 7 months1 month ago
google search engine marketing
KPIs

Google Data Studio – What it Does and Why You Need it

This Free Google Tool – Google Data Studio – is Elevating Reporting     The Google Marketing Platform is the name for the tools Google provides to users and search engine marketing specialists. Parts of it include Google Analytics, Ads, Optimize, and Google Data Studio. Through these tools, users can Read more…

By Chelsea Demastrie, 10 months7 months ago
Little cartoon bear is stressed because of his challenges with content
Content Marketing

What are Marketers Biggest Challenges with Content?

  Time is Marketers Single Greatest Challenge with Content, or is it? If you were to ask any content or communications marketer what their biggest challenge is, I would bet they say time. Is the obsession with the clock just about seconds ticking by? Definitely not, and I’ll tell you Read more…

By Jenelle Pierce, 1 year1 month ago
impressive landing page
Conversion Rate Optimization

An Impressive Landing Page Is Key to Customer Acquisition

Businesses continue to move their operations online where they are selling their products (and services) with the click of a button. However, competition on eCommerce platforms is becoming fierce, and only the savvy organizations will be able to compete effectively. A well thought out landing page is the magical door Read more…

By Brianna Coykendall, 1 year1 year ago
link building services you should avoid like the plague
SEO

Link Building Services to Avoid Like the Plague

Avoid Link Building Services That Do More Harm than Good   Once upon a time, Google determined the domain authority of websites by using the number of links the website accrued. If your website had links pointing to it from a number of other websites, you had a high domain Read more…

By Nancy Deol, 1 year ago
the best email subject lines get your emails opened
Email Marketing

Best Email Subject Lines – Strategies and Tips

Creating the Best Email Subject Lines for Your Business   Email – we depend on it for quick and easy communication between ourselves, between businesses, between clients, customers, etc. As digital marketers, we also rely on the capabilities of email marketing automation to make our jobs easier, which is why it’s Read more…

By HBM Team, 1 year1 year ago
7 reasons why we love facebook analytics
Advertising

7 Reasons Why We Love Facebook Analytics

Facebook analytics provides valuable information to
optimize and gauge the performance of your social media efforts. Here are our 7 reasons why we love Facebook Analytics.

By Chelsea Demastrie, 1 year1 year ago
keyword research process can be optimized
SEO

How to Optimize Your Keyword Research Process for Results

The Keyword Research Process Can Be Optimized   But First – A Short Introduction to Keyword Research   If there is one fact that every digital marketer agrees with, it is the importance of keyword research in an SEO strategy. Omitting keyword research is like going mountain climbing in the Read more…

By Brianna Coykendall, 2 years1 month ago
PPC Management Tips for Beginners
Advertising

PPC Management: 5 Tips for Beginners

5 tips for beginners to successfully managing your PPC campaigns.

By Chelsea Demastrie, 2 years2 years ago

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