5 Key Resources for Creating a Customer Journey Map In order to help your customers, you need to understand them. That’s easier said than done. It goes beyond attentive service and customer feedback. It’s about studying your customers’ experience, analyzing it every step of the way. These Read more…
Developing Your Brand Guidelines There are multiple ways to approach how to develop brand guidelines and your journey to increase brand awareness. You could focus on the basics, or really break down every part of your brand. For now, to keep things manageable for those just starting out, we Read more…
Developing Quality Content for Successful Content Marketing If you run a business, you know that it’s downright necessary to have an online presence to keep up in today’s world. But simply having a web presence isn’t enough to reach your target audience and gain new customers. In order to Read more…
Social Engagement Strategies That Build Relationships From the way we access information to the way we share experiences with our friends and family, the world is rapidly changing towards a digital interface. Included in this is the way that businesses advertise themselves. A television commercial is still a Read more…
Engage Your Followers with These Social Media Post Ideas The world of social media is extremely competitive. Anyone can make an account, write, and share posts. Due to this, no matter who you are, there are a ton of accounts out there who look just like yours. What Read more…
This Free Google Tool – Google Data Studio – is Elevating Reporting The Google Marketing Platform is the name for the tools Google provides to users and search engine marketing specialists. Parts of it include Google Analytics, Ads, Optimize, and Google Data Studio. Through these tools, users can Read more…
Search Engine Optimization (SEO), at a very high level, is the process of finding the best way for search engines to find and index your content. This makes it much easier for people searching for your topic to find you. With the help of a WordPress SEO plugin, you can Read more…
Time is Marketers Single Greatest Challenge with Content, or is it? If you were to ask any content or communications marketer what their biggest challenge is, I would bet they say time. Is the obsession with the clock just about seconds ticking by? Definitely not, and I’ll tell you Read more…
Businesses continue to move their operations online where they are selling their products (and services) with the click of a button. However, competition on eCommerce platforms is becoming fierce, and only the savvy organizations will be able to compete effectively. A well thought out landing page is the magical door Read more…
The Keyword Research Process Can Be Optimized But First – A Short Introduction to Keyword Research If there is one fact that every digital marketer agrees with, it is the importance of keyword research in an SEO strategy. Omitting keyword research is like going mountain climbing in the Read more…