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customer journey mapping tools
Marketing Software

Top Customer Journey Mapping Tools

5 Key Resources for Creating a Customer Journey Map       In order to help your customers, you need to understand them. That’s easier said than done. It goes beyond attentive service and customer feedback. It’s about studying your customers’ experience, analyzing it every step of the way. These Read more…

By Mac Holmes, 1 year1 year ago
Bears are discussing how to develop brand guidelines
Branding

How to Develop Brand Guidelines and Where to Start

Developing Your Brand Guidelines   There are multiple ways to approach how to develop brand guidelines and your journey to increase brand awareness. You could focus on the basics, or really break down every part of your brand. For now, to keep things manageable for those just starting out, we Read more…

By Lexi Grabas, 2 years2 years ago
content marketing tips that everyone can use
Content Marketing

Content Marketing Tips for Everyone

Developing Quality Content for Successful Content Marketing   If you run a business, you know that it’s downright necessary to have an online presence to keep up in today’s world. But simply having a web presence isn’t enough to reach your target audience and gain new customers. In order to Read more…

By Dan Bosco, 3 years2 years ago
social media
Content Marketing

Is Anyone Out There? Tips for Increased Social Engagement

Social Engagement Strategies That Build Relationships     From the way we access information to the way we share experiences with our friends and family, the world is rapidly changing towards a digital interface. Included in this is the way that businesses advertise themselves. A television commercial is still a Read more…

By Kelsie Collins, 3 years3 years ago
posting to social media
Content Marketing

How to Share Content Your Followers Care About

Engage Your Followers with These Social Media Post Ideas   The world of social media is extremely competitive. Anyone can make an account, write, and share posts. Due to this, no matter who you are, there are a ton of accounts out there who look just like yours.   What Read more…

By Kelsie Collins, 3 years3 years ago
google search engine marketing
KPIs

Google Data Studio – What it Does and Why You Need it

This Free Google Tool – Google Data Studio – is Elevating Reporting     The Google Marketing Platform is the name for the tools Google provides to users and search engine marketing specialists. Parts of it include Google Analytics, Ads, Optimize, and Google Data Studio. Through these tools, users can Read more…

By Chelsea Demastrie, 3 years3 years ago
wordpress SEO plugin
Content Marketing

What Can a WordPress SEO Plugin Do for You?

Search Engine Optimization (SEO), at a very high level, is the process of finding the best way for search engines to find and index your content. This makes it much easier for people searching for your topic to find you. With the help of a WordPress SEO plugin, you can Read more…

By Kelsie Collins, 3 years3 years ago
Little cartoon bear is stressed because of his challenges with content
Content Marketing

What are Marketers Biggest Challenges with Content?

  Time is Marketers Single Greatest Challenge with Content, or is it? If you were to ask any content or communications marketer what their biggest challenge is, I would bet they say time. Is the obsession with the clock just about seconds ticking by? Definitely not, and I’ll tell you Read more…

By Jenelle Pierce, 3 years3 years ago
create impressive landing pages by including your personality
Conversion Rate Optimization

An Impressive Landing Page Is Key to Customer Acquisition

Businesses continue to move their operations online where they are selling their products (and services) with the click of a button. However, competition on eCommerce platforms is becoming fierce, and only the savvy organizations will be able to compete effectively. A well thought out landing page is the magical door Read more…

By Brianna Coykendall, 4 years2 years ago
keyword research process can be optimized
SEO

How to Optimize Your Keyword Research Process for Results

The Keyword Research Process Can Be Optimized   But First – A Short Introduction to Keyword Research   If there is one fact that every digital marketer agrees with, it is the importance of keyword research in an SEO strategy. Omitting keyword research is like going mountain climbing in the Read more…

By Brianna Coykendall, 4 years3 years ago

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