Google My Business Optimization Best Practices If you’ve recently decided to log into your Google My Business profile (or Google Business Profile as it is now being called – I will use them interchangeably here) and you noticed that the newer Profile Strength label is not green, you’re not alone. Read more…
YouTube Optimization for Small Business SEO Doesn’t Have to be Scary There’s no doubt that YouTube is a powerful platform to grow awareness for your business through education, entertainment, and fun promotions. However, if you’re running a small business it can be intimidating to get started on any video Read more…
Drive Meaningful Engagement with These Four Email Marketing Campaigns Email is a powerful marketing tool. It’s not about composing one perfect email that makes all the difference – it’s a matter of strategy. This means creating a coordinated, automated series of targeted email messages that are all tied to Read more…
5 Key Resources for Creating a Customer Journey Map In order to help your customers, you need to understand them. That’s easier said than done. It goes beyond attentive service and customer feedback. It’s about studying your customers’ experience, analyzing it every step of the way. These Read more…
Simple Methods to Increase Your Email Subscribers’ Conversion Rates A wiser person than me once said: “A business cannot survive on email subscribers alone”. Any email marketer knows that building an email list of loyal subscribers can be a difficult task. However, an even bigger challenge can be Read more…
Social Engagement Strategies That Build Relationships From the way we access information to the way we share experiences with our friends and family, the world is rapidly changing towards a digital interface. Included in this is the way that businesses advertise themselves. A television commercial is still a Read more…
Create Visually Stunning Videos with What You Have Consider the last time you watched a video online. It was probably today and it wasn’t even your first video of the day. According to a study by PROMO, 44% of individuals watched five or more videos online. Marketers are Read more…
Time is Marketers Single Greatest Challenge with Content, or is it? If you were to ask any content or communications marketer what their biggest challenge is, I would bet they say time. Is the obsession with the clock just about seconds ticking by? Definitely not, and I’ll tell you Read more…
Businesses continue to move their operations online where they are selling their products (and services) with the click of a button. However, competition on eCommerce platforms is becoming fierce, and only the savvy organizations will be able to compete effectively. A well thought out landing page is the magical door Read more…
Avoid Link Building Services That Do More Harm than Good Once upon a time, Google determined the domain authority of websites by using the number of links the website accrued. If your website had links pointing to it from a number of other websites, you had a high domain Read more…