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strategy

customer journey mapping tools
Marketing Software

Top Customer Journey Mapping Tools

5 Key Resources for Creating a Customer Journey Map       In order to help your customers, you need to understand them. That’s easier said than done. It goes beyond attentive service and customer feedback. It’s about studying your customers’ experience, analyzing it every step of the way. These Read more…

By Mac Holmes, 3 days3 days ago
tips for how to turn subscribers into customers
Email Marketing

How to Turn Email Subscribers Into Loyal Customers

  Simple Methods to Increase Your Email Subscribers’ Conversion Rates   A wiser person than me once said: “A business cannot survive on email subscribers alone”. Any email marketer knows that building an email list of loyal subscribers can be a difficult task. However, an even bigger challenge can be Read more…

By Brianna Coykendall, 2 years1 year ago
social media
Content Marketing

Is Anyone Out There? Tips for Increased Social Engagement

Social Engagement Strategies That Build Relationships     From the way we access information to the way we share experiences with our friends and family, the world is rapidly changing towards a digital interface. Included in this is the way that businesses advertise themselves. A television commercial is still a Read more…

By Kelsie Collins, 2 years1 year ago
video marketing best practices
Content Marketing

The Secret Life of Successful Video Marketing

Create Visually Stunning Videos with What You Have   Consider the last time you watched a video online. It was probably today and it wasn’t even your first video of the day.   According to a study by PROMO, 44% of individuals watched five or more videos online. Marketers are Read more…

By Nick Klotz, 2 years2 years ago
Little cartoon bear is stressed because of his challenges with content
Content Marketing

What are Marketers Biggest Challenges with Content?

  Time is Marketers Single Greatest Challenge with Content, or is it? If you were to ask any content or communications marketer what their biggest challenge is, I would bet they say time. Is the obsession with the clock just about seconds ticking by? Definitely not, and I’ll tell you Read more…

By Jenelle Pierce, 2 years1 year ago
create impressive landing pages by including your personality
Conversion Rate Optimization

An Impressive Landing Page Is Key to Customer Acquisition

Businesses continue to move their operations online where they are selling their products (and services) with the click of a button. However, competition on eCommerce platforms is becoming fierce, and only the savvy organizations will be able to compete effectively. A well thought out landing page is the magical door Read more…

By Brianna Coykendall, 3 years1 year ago
heartbrain bear tells you which link building services to avoid
SEO

Link Building Services to Avoid Like the Plague

Avoid Link Building Services That Do More Harm than Good   Once upon a time, Google determined the domain authority of websites by using the number of links the website accrued. If your website had links pointing to it from a number of other websites, you had a high domain Read more…

By Nancy Deol, 3 years1 year ago
this marketing bear is thinking about the importance of social media marketing
Email Marketing

Best Email Subject Lines – Strategies and Tips

Creating the Best Email Subject Lines for Your Business   Email – we depend on it for quick and easy communication between ourselves, between businesses, between clients, customers, etc. As digital marketers, we also rely on the capabilities of email marketing automation to make our jobs easier, which is why it’s Read more…

By HBM Team, 3 years1 year ago
digital content marketing - where to start?
Content Marketing

Digital Content Marketing: How to Start Creating Content Today

By Nancy Deol, 3 years3 years ago
Website SEO Check and Some UX/UI
SEO

Website SEO Check: 7 Things Your Website is Missing

Website SEO Check… …and a Couple UX/UI Ideas for You   Not having a lot of success with your website traffic or engagement? Wondering if you need to consider a website SEO check? Are people leaving right away? Have sales been in decline? There are so many elements that go Read more…

By William Manning, 3 years3 years ago

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